Bekah McBride is a science writer and communications lead who has worked with both companies and universities to turn data and research into applicable and actionable messages that inspire change. She holds a B.S. in Life Science Communication with an emphasis in Business from the University of Wisconsin-Madison and a M.A. in Journalism from the University of Nebraska-Lincoln. During her time at the University of Nebraska-Lincoln she enjoyed exploring the many facets of journalism, but she primarily focused on the ethics of data journalism completing a research project titled, “The Ethics of Data Journalism,” which explores the ethical challenges faced by journalists utilizing numerical figures as a part of their stories. She has also taught courses on mass communication and social media.